Words say glamorous, silky, fun and fashionable. Pictures say tarty, tacky, hoochy.
It's not the most amazing imagery I've ever seen - I'm sure even M&S would agree - but it's sort of OK. I can see how it could work as POS in the lingerie department of the shop itself, where you can see the colour and feel the fabric and texture for yourself and make your own mind up as to whether it is in fact glamorous, silky, fun or fashionable.
But online, where words and pictures are your only tools, it just doesn't translate.
Of course the real problem here is not necessarily the product photography, but more likely the product itself. Which won't help M&S' trading figures at a time when the high street is embattled enough.
Their video clips are great however. Short and sweet, but with enough time to see the product close up. They could do a lot better at integrating the 'View Video' call to action into their product details pages though. (I've linked to them as the screengrabs just aren't coming out well enough.)
The text saying 'scroll down for video' you just don't see. And then, you have to scroll a fair old way for the button. The button itself is clear enough, but a little colour, or rather contrast wouldn't go amiss to make it stand out.
I've just noticed that the fabric details and care instructions are right at the bottom of the page. I don't understand how such important information can be relegated to such an insignificant position.
